IMBUE

Holy Bible. imbue (2010)

One of my dastardly habits is photographing flyposters and stencilling. If it’s bold, bad, makes me laugh or evokes in me strange emotions I’ll photograph it. I also pick up flyers for anything. From these you can learn more about what is going on in a place, and it's mental health. Better than any spangly radio station, thrusting website or direct marketing campaign. My flat is a tip of ad hoc promotional material. 

To ban the distribution of flyers and flyposting, as they did in Brighton  a couple of years ago really makes me laugh. Initially I thought the ban was Pure Evil. I became upset,  denuded, fidgety. It was an insult to ornament, creativity, to music and design. Another closing down of communication. The final nail in the coffin etc. 
But what has happened is that then ban has meant that people have used more ingenious means. Facebook etc obviously but graphics, stencilling, stickers have become more interesting again. My current favorite is the down beat branding exercise being carried out by IMBUE. Bus shelters, shop fronts, no-entry signs, police head quarters, the station, whatever. Imbue is claiming responsibility for it all. This version of the bible is currently next to the swimming pool.